BOARDROOM BITES
This is the part of the site where we provide you with snippets of information you might find useful in your work. It might be some new research statistics, an op ed we’ve dug up from somewhere around the globe on a hot topic, or a video which made us smile.
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GEOGRAPHY BRANDING
Announced around a year ago as East London Tech City, Tech City, as it is now known, is one of those ambitious projects announced every now and again by governments. Taking in the part of London from the Old Street roundabout to the new Olympic Park in Stratford, it is intended to be, or already is if you believe its strapline, the digital capital of Europe.
It was launched with a splash, and has gone on to attract some big names – Cisco Systems, Facebook, Google, Intel Corporation, Vodafone. A recent article published in The Guardian looks at the proposition of the project, the delivery so far, and the future.